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Jules Serkin PR

Trying to keep it local

Posted on: April 10th, 2014 by Jules
Canterbury Times 10th April 2014: When buying local becomes a real challenge

Canterbury Times 10th April 2014: When buying local becomes a real challenge

As regular readers (Mum, anyone else out there?) will know, I tend to bang on a bit about supporting our local shops. I do my best to spread the word about the ones that really stand out because they’re keeping our local economy afloat.

For balance it’s probably right that I also point out when local shops are actually driving me to the out-of-town superstores.

Last Saturday, my Mum’s doorbell wasn’t working so Jules’ll-fix-it popped round. I managed to find a Philips screwdriver and got the battery out. Simples. Change the battery and I can go home and put my feet up.

Except it wasn’t your run-of-the-mill AA battery.

Having just driven for two hours I really didn’t want go to B&Q or Tesco and have to search a big store for a tiny battery so I popped along to my local DIY shop.


On a Saturday afternoon, the time when (statistically I’m sure) most of us get our jobs done.

Another shop, Tankerton Aerials saved the day. They had the batteries and gave good advice on everything I needed to know and more about the nuts and bolts of the common doorbell.

A week later we had SOS Computers’ Billy Dean round to sort out our TV internet connection so I could tune in once again to the Scoff & Quaff show.

What we need, says Billy, crossing his arms, is a 3D HDMI cable.

Oh! says I. Don’t worry, I’ll pop to my trusted local supplier.

No 3D cable available.

So off I go in my car to Tesco – for one cable.

I know these are small things, and I really don’t mean to single out any particular shops, but some of us are old enough to remember the days not so long ago when your local corner shop sold everything and was “open all hours.”

That’s undoubtedly more of a challenge now because there is so much more of everything.

But every time someone like me tries to buy local and can’t, it’s another customer that probably won’t think twice about driving out of town next time they need a cable or a battery.

Tweet me @julesserkin  email: jules@pressupgroup.com Tune in to The #BusinessBunker 1-2.30pm LIVE every Tuesday www.channelradio.co.uk  attend a free Tweetup www.KentBusinessTweetup.co.uk . Listen to SCOFF & QUAFF show Live Tuesdays 11-12 Food news for Kent. Listen anytime www.SCOFFQUAFF.co.uk #Shoplocal

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