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Jules Serkin PR

Kent to Cairo

Posted on: February 6th, 2014 by Jules
Whitstable Times 6th February 2014: Egypt and its economic problems

Whitstable Times 6th February 2014: Egypt and its economic problems

I’m writing this column while taking a week off in Cairo.

It’s not the most obvious tourist destination but my husband is here to write a book and so he packed me with him.

There are so many things wrong with Egypt’s economy it’s hard to know where to begin — most obviously the bombings that are keeping most tourists away. But there’s more to it than that.

One thing that makes me truly proud about Kent is we’re tucked away in a corner of England but yet we can supply the whole chain of production in the economy — our local food producers and the Made in Kent campaign are one example.

In Cairo, the pitta bread that Egyptians eat as a staple is made from wheat imported from America because the system doesn’t make it a worthwhile crop for local landowners.

The sheesha pipes smoked in every caf√© use imported tobacco because growing it in Egypt is frowned upon. Even the Arabica coffee isn’t produced here.

The famous Egyptian cotton industry is a shadow of what it once was.

And so, when tourism dried up with the violence of the revolution and its aftermath, the impact on the economy was more significant because other industries couldn’t begin to compensate.

Clearly, our problems in Kent are on an infinitely smaller scale but — along with getting the country’s politics sorted out — a Made in Cairo campaign could go a long way to helping sorting out the economy.

Tweet me @julesserkin listen to #BusinessBunker live every Tuesday 1-2.30 with @vanillaweb & me. The Tweetups are back !Www.KentBusinessTweetup.co.uk

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