Whitstable Times 14th November: Ten percent campaign is aiming to keep it local
An initiative to encourage more shoppers to buy locally produced goods to help our economy is gathering steam.
The 10% campaign asks shoppers to make sure at least a tenth of their purchases are produced locally.
Every £1 spent within the county generates £1.76 for the region’s economy, compared to just 36p when spent in a major retailer, Stephanie Durling, who’s leading the campaign for Produced in Kent, told me on the Scoff & Quaff show on Channel Radio.
The average family spends £54.80 on food and non-alcoholic drinks. If they switched 10% of this to regional suppliers, that would lead to an estimated extra £1.75 million a year to the local economy, according to Durling, who is appealing for more businesses to adopt the 10% campaign logo.
My recommendation? Check out the Farmers Markets near you & seek out your independent stores. We’re especially lucky in our area.
But it’s not just consumers the campaign is targeting – the organizers want businesses to lead the way by urging their own buyers and managers in procurement to also think local.
For more information, email info@producedinkent.co.uk.
You can hear Stephanie’s interview again, show date 29th October on www.scoffquaff.co.uk & most farmers markets are listed on here: www.kfma.org.uk
Tweet me @julesserkin Tune in to The Business Bunker 1-2.30pm LIVE every Tuesday www.channelradio.co.uk or attend a Tweetup www.KentBusinessTweetup.co.uk Canterbury, Whitstable, Faversham or Ashford. Listen to The SCOFF & QUAFF show Live Tuesdays 11-12 Food news for Kent.
