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Jules Serkin PR

Campaign urges you to buy local

Posted on: November 14th, 2013 by Jules
Whitstable Times 14th November:  Ten percent campaign is aiming to keep it local

Whitstable Times 14th November: Ten percent campaign is aiming to keep it local

An initiative to encourage more shoppers to buy locally produced goods to help our economy is gathering steam.

The 10% campaign asks shoppers to make sure at least a tenth of their purchases are produced locally.

Every £1 spent within the county generates £1.76 for the region’s economy, compared to just 36p when spent in a major retailer, Stephanie Durling, who’s leading the campaign for Produced in Kent, told me on the Scoff & Quaff show on Channel Radio.

The average family spends £54.80 on food and non-alcoholic drinks. If they switched 10% of this to regional suppliers, that would lead to an estimated extra £1.75 million a year to the local economy, according to Durling, who is appealing for more businesses to adopt the 10% campaign logo.

Made in Kent Logo

My recommendation? Check out the Farmers Markets near you & seek out your independent stores. We’re especially lucky in our area.

But it’s not just consumers the campaign is targeting – the organizers want businesses to lead the way by urging their own buyers and managers in procurement to also think local.

For more information, email info@producedinkent.co.uk.

You can hear Stephanie’s interview again, show date 29th October on www.scoffquaff.co.uk  & most farmers markets are listed on here: www.kfma.org.uk

Tweet me @julesserkin Tune in to The Business Bunker 1-2.30pm LIVE every Tuesday www.channelradio.co.uk or attend a Tweetup www.KentBusinessTweetup.co.uk Canterbury, Whitstable, Faversham or Ashford. Listen to The SCOFF & QUAFF show Live Tuesdays 11-12 Food news for Kent.

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