Jules Serkin’s Pressup agency is renowned for raising the profile of clients from boy bands to beauty salons and schools to solicitors. Key to Jules’ success in promoting her clients is an ability to create stories that appeal to magazines, newspapers, TV and radio, working with the vast network of media contacts that she’s developed. Jules is frequently invited by TV and radio stations to present briefings on local news and also writes business pages for local magazines.
Among her clients is an independent school in Canterbury. Jules worked with the teaching staff to build an awareness of its academic, musical and sporting achievements through a steady stream of news articles for papers, magazines and radio. The school now has a waiting list of prospective pupils – an unprecedented situation, and constant enquiries. Pressup oversees the full range of marketing functions for the school, including negotiating and designing adverts, photography for all promotional material and handling the school prospectus.
Jules made another client, a firm of solicitors, front-page news and the talk of the town by promoting their involvement in a local arts project.
Jules’ list of achievements also includes helping to turn around a struggling 120-seat theatre in Canterbury into a sell-out success. She showcased bands just breaking on to the music scene, as well as promoting some of the old greats.